How Insurance Television Commercials Should Be Made...

Insurance companies are throwing loads of money at insurance

television commercials. And just about all of them are not lead generation commercials. They are brand advertisements. Brand advertising is a theory that goes like this: "If we pound our company name into a prospects consciousness, eventually they will think of our company when they need something we sell." And they look like everything else out there.

But insurance for television lead generation can be effective, if done properly. A good example of a tv commercial for insurance has been uncovered, and it's from a Thai insurance company.

Here is what insurance television commercials should be trying to achieve. Read my comments below after you have watched it...

OK, did you watch the whole thing? Good...

This is the best tv commercial for insurance I have ever seen. My comments...

If a large carrier produced a similar ad and included a call to action, they might get a flood of life insurance leads. You might even be able to produce something similar on a small budget.

But the overall lesson here is that it is loaded with emotion, and this is the key to getting people to take action. Most agents are focused on getting the lowest cost term insurance program for their clients. Most people buy an insurance product because of what it's going to do for them. Not because it's cheap. If you go after cheap clients, you'll get cheap results.

Using emotion in your advertising (and insurance television

commercials) gets people out of the "save money mode" and into a state where you have the power to guide them to the right decision. Insurance television commercials almost never do this. They are designed to get you to 'hopefully' remember the insurance company name. Not get you to want to get insurance. This life insurance for television ad is one of a kind. Learn from it...

And like I said, the only thing missing is in this tv commercial for insurance is a call to action. What is a call to action? A call to action is a direct response marketing technique that is esssential for all advertising. It's how a prospect is bascially asked to take action, and you make this request very simple by spelling out exactly what you want your prospect to do. Guide your prospects to pick up the phone and/or go to your website...

For example:

"To get a free special guide to buying life insurance pick up your telephone and call 1-800-222-2222 anytime 24hours..."

Or,

"For a special free report called 10 ways to protect your family from financial devastation, call 1-800-222-2222 anytime 24 hours. Pick up the phone and call 1-800-222-2222 now while it's still fresh in your mind". Or, if you are in front of your computer, go to www.InsuranceProtectionGuide.com and download your free report instantly.

(By the way, www.InsuranceProtectionGuide.com is available at this time. Do you want an effective lead generation website? One of the keys is to get a memorable url. More on this later).

Or,

"Call for a free quote and to see if you qualify for our low cost term insurance program. Call 1-800-222-2222 now. Pick up the phone now and call 1-800-222-2222 and discover how a low cost term insurance program will take care of your loved ones in the event of an untimely disaster."

For more tips and critiques of insurance television commercials, insurance lead generation, 'calls to action, and much more, stay tuned and sign up for my Blog and special 'Referral Secrets' mini course now.

Copyright 2007
Insurance Leads Advisor