Group Insurance Marketing Secrets!

Effective group insurance marketing is measured by response rates and return on investment from your advertising efforts.

As an insurance agent your job is to get in front of as many qualified prospects for group insurance as possible.

The problem that most group producers have is lack of qualified prospects and referrals. Good, systematized marketing will solve this problem.

What is good group insurance marketing?

In my opinion and in my experience, launching and testing what I call 'mini marketing systems' and maintaining them is the key to success in any marketing of a product or service.

What agents usually do is send a few letters out to a compiled list or hammer their current clients for referrals. If you put together a mini marketing system to generate new prospects and referrals, they can do all the group insurance prospecting for you.

For example you could have one mini marketing system for each of the following:

• New business (direct mail insurance letters, online marketing, seminars, and pay per lead).
• Referrals (print and online email newsletter, contests, etc.).
• Upsell (generate leads for add on sales to existing clients).

Group insurance leads can be purchased to fill your appointment book.

Read this article on how to making money selling insurance online to supplement your purchase.

But you should have your own mini marketing systems in place as well. Do not start and stop them. Systematize them. Get someone else to do it if you don't have time.

When using direct mail, go big or go home. You can make significant commissions and back end sales to one group client, so don't wimp out by sending a boiler plate letter with your company name on it (and then wonder why nobody calls you).

Poor mans group insurance marketing mini system: Send a sequence of three or four prospecting letters. Use benefits, case studies and/or testimonials. Have some sort of deadline where each letter builds up to it (proven way to increase response).