Is Your E-Mail Address Hurting Your Sales?If you have a cheap I get quite a few emails from agents, planners, and other business professionals on a daily basis. But 90% of them have a major flaw that is hurting their sales. They don't have a REAL email address! Their email address might look like... fdowney9051@aol.com. Or maybe it will like something like this... fdowney123@abcwebsite.abc.ca.com! If you are trying to position yourself as a knowledgeable financial planner or insurance agent, what kind of image does an e-mail address like this convey? If you do not have a professional (direct response) website and a real email address you are conveying an image of a "behind the times also ran", and you are not the expert that your prospect should be seeking advice from. Let me put it in perspective. Have you ever called a business out of the Yellow Pages and someone answered on their cell phone? Remember that time you called what you thought was a professional business only to hear kids in the background or a dog barking nearby? I've called a couple businesses and heard the television blaring in the background of the person I was trying to have a conversation with. I know you have too. That's the kind of image you DO NOT want. And if you don't have a "real" email address and website that's exactly the image that you are conveying to many of your prospects these days (a real e-mail address would be something like this... FrankDowney@FinancialEngineering.com). If you want to have a well rounded, professional image that people can trust, get a real e-mail address today.
Brian Maroevich
PS: Can you think of any agents or planners you know that would be interested in this site:
Insurance Leads Advisor.
Send’m over!
www.insurance-leads-advisor.com
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